Client: Electrolux
Category: Home & Living, Appliances, Consumer Goods
Role: Copywriting & Creative Direction
Scope: Brand Campaign, Scriptwriting, Photoshoot, Paid Social, Web
How I translated Electrolux’s “Better Living” tagline into a national commercial campaign that had people crying over laundry
Electrolux asked our team to bring its global platform “For Better Living” to life in North America while launching a new generation of sustainable laundry appliances. We developed “Make It Last,” a television-led campaign built on a simple truth: the clothes we care about most deserve to be cared for—so they can last and be passed down. The national commercial anchored an integrated rollout across cutdowns, social, digital, retail POP, and email.
