Client: Cash App
Category: Fintech
Role: Creative Concept, Copywriting
Scope: Product Campaign, Organic Social, Creator Partnerships
How I got artists, agencies, and creators working toward one cohesive campaign (and helped write a tax bop along the way)
To drive awareness of Cash App Taxes among first-time filers, we developed a music-led social campaign designed to make filing feel easy, trustworthy, and free.
I led copywriting and assisted in creative direction across the campaign—collaborating with artist Amelia Grey on lyrics for the hero song, agency partners to produce the video content, and TikTok creators to land Cash App’s key messages while staying true to their brand.
The organic campaign generated 122K+ views, with ~50% from new audiences in the first few days.