As a lifelong basketball player and fan, I had the honor of developing the concept “Princess Treatment” for Azzi Fudd x Cash App. This social-first campus stunt was inspired by her nickname, The People’s Princess, and served as an introduction of Cash App to a Gen-Z audience.

Together with cross-functional teams, agency partners, and Azzi’s camp, we created teaser content in addition to the big stunt, in which three “fairy godmothers” surprised students with free swag, perks, and giveaways across UConn’s campus.

Executed in a three-week sprint from concept to launch, the experience drove major social buzz (10M+ impressions), earned media, and real-world engagement (100+ organic student posts) leading into Azzi’s final March Madness tournament.