I was responsible for creating the concept, “Princess Treatment”—a social-first campus stunt with Azzi Fudd, inspired by her nickname The People’s Princess, to introduce Cash App to a Gen-Z audience.

Together with cross-functional teams, agency partners, and Azzi’s camp, we brought the idea to life. Starting with teaser content featuring Azzi herself, before the big stunt in which three “fairy godmothers” surprised students with free swag, perks, and giveaways across UConn’s campus.

Executed in a three-week sprint from concept to launch, the stunt drove major social buzz, earned media, and real-world engagement leading into Azzi’s final March Madness tournament.