Tops’l Treasures is a product line created for Tops’l Farm, a MidCoast Maine farm known for celebrating the simple pleasures of eating, resting, and playing. Designed as a love letter to the state’s farms, forests, waters, and makers, the collection pairs hyper-local ingredients with reusable packaging and thoughtfully crafted goods inspired by life on the coast.

Working alongside my sister and creative partner, we directed the launch of the Treasures brand from the ground up — naming the line and building a product system across three collections (Eat, Play, Rest) totaling roughly 20 debut products.

Our work spanned the brand’s most visible surfaces, including product naming, packaging storytelling, and the launch website, while guiding the creative direction of the packaging system.