Holiday is a sparkling wine brand inspired by the spirit of European cafés and everyday celebration. Since the brand’s earliest stages, I’ve partnered closely with the founders to help define its voice and creative identity — writing the tagline (“clink! clink!”) and shaping brand storytelling across every touchpoint, from product labels and merchandise to website, social, and campaign creative.

Along the way, I’ve also creative directed multiple photoshoots and helped shape the brand’s visual language. The result is a cohesive world that extends from the bottle to the broader “on Holiday” lifestyle.