Canary started as a small branding project at my agency job, where I helped shape the identity for a line of gummy supplements.

After going freelance, the founders wanted to continue our partnership, turning Canary into my first independent client. Alongside my partner Angie Melgar, we built the brand from the ground up, naming each of the five products (+ counting), sourcing creative and production partners, and overseeing packaging, naming, content, photoshoots, organic social, and the brand’s first large-scale creative campaign.