Client: Electrolux
Category: Home & Living, Appliances, Consumer Goods
Role: Copywriting & Creative Direction
Scope: Brand Campaign, Scriptwriting, Photoshoot, Paid Social, Web
How I translated Electrolux’s “Better Living” tagline into a national commercial campaign that had people crying over laundry
Electrolux asked our team to help launch their new generation of sustainable laundry appliances. In response, we developed “Make It Last,” a television-led campaign built on a simple truth: that when we take better care of fabrics and the planet, we can pass on the things that matter to the ones who matter most.
The national commercial anchored the integrated 360 rollout, which also included video cutdowns, social, digital, retail POP, and email.
In parallel to the “Make It Last” garment care campaign, we led the relaunch of Electrolux’s kitchen appliances in North America. We reintroduced the US market to the brand with its new global platform, “For Better Living.”
This campaign and brand film brought that platform to life, defining what “Better Living” means for both the brand and its consumers.